Sage Accounting went through a rebrand and renaming process starting in 2020. Formerly Peachtree Accounting, they needed a new package that had presence on a retail shelf and exuded professional, reliable confidence for businesses. This 2 piece packaging solution was the answer.
*Winner of an AIGA 2022 best packaging award.
PHCbi wanted to increase awareness of their brand and products in a fresh and new way. Technical specs of equipment aren't interesting in themselves, so this campaign focuses on the benefits of the products, and then talks about how each product achieves that benefit.
The end result is an entire toolkit of print and digital pieces that all work together. Deliverables included a toolkit of illustrations, and interactive powerpoint sales tool, a booth environment for trade shows, print ads, and static and animated digital ads.
Corteva launched a line of biological products, and needed a brand extension designed for it. They wanted this new line to clearly be different from the main lines, but Also be recognizable as Corteva products. While they did launch biological products in well-established categories like insecticides and fungicides, they also added 2 new categories: Pheromones and Biostimulants. These additions required exploration of new colors and elements that would add to the brand. Deliverables included logos, packaging, print and digital templates, plus the web assets needed to make these new elements available on the corporate website.
Hennessy’s tribute to Major “White Rabbit” Taylor was a content hub on their site. This hub page featured contributions from many different types of artists, doing what they love. Along with the artist features, there was a sweepstakes and scholarships on offer from the NBC.
This Kroger microsite what developed to reach out to the Spanish-speaking community and make Kroger more accessible. The site featured many traditional latin recipes, and also featured recipes for holiday meals. The site also encouraged viewers to sign up for the Rewards Program, and take advantage of coupons and savings.
When Publicis Groupe expanded to include SapientNitro, many offices in the US began to include many agency brands under one roof. SapientNitro had a front desk experience that they wanted to use in these new multi-brand offices. So, the Client Experience brand was created embrace all agency brands and give clients and employees in these offices a seamless unified experience.
Each city gets it own unique set of print and digital tools to make the experience unique but unified across all Publicis brands.
Pieces include:
1. Guest Guide for anyone new to the city and office that contains important info they will need.
2. Luggage tags for when someone’s bags need to be held at the front desk for last-minute meetings.
3. Signage for the front desk to led after-hours support.
4. Email banners used whenever the team sends out announcements that affect the whole office.
5. A Client Checklist form to request catering or special arrangements for big client meetings.
Brand concept for Heisenberg Brewing Company, a home brewing experiment based on Heisenberg’s Uncertainty principle. This newbie brewer is very uncertain about what the brews will taste like, so we made it a feature of the brand.
Design elements were inspired by the visual representations of the uncertainty principle in a dataset.
Pictured: Close-up on label, 360 view of a bottle, and a flat view of the label.
Various examples of illustrative work.
Tribute to the Letter X, a contribution to an unconventional alphabet book
Winter with Cake, a concept poster for the band Cake
Dreaming of a Rube Fishberg, an illustration that was part of a greater campaign that didn’t work, but I love the idea
Ramones LP cover, artwork for a compilation LP idea for the Ramones
A collection of icon and logo designs
Hygge Icon Set, available for download from The Noun Project
Mergemarks, a design exercise combining 2 random words together into a visual concept
Dream RC Innovations and Heisenberg Brewing, freelance logo designs
Shedd Aquarium, logo idea and wayfinding icons
Ology Magazine, logo idea and section icons
